Empirical studies on media economics, ICT policy, and digital innovation. Explore my work on efficiency analysis in media industries, OTT services impact, and technological adoption in digital environments.
Accepted Research
- [Research] The efficiency analysis of media companies: An application of DEA and Malmquist indicesDownload The efficiency analysis of media companies_SSCI Highlights This research examines the productivity and efficiencies of global content providers in the media industry. This research compares several productivity index changes for content providers in the media industry before and after the COVID-19 pandemic. Production activities of content providers became difficult due to severe COVID-19 and the economic downturn. Media companies competing across the globe showed better scale efficiency, thereby achieving better productivity in the market. On the other hand, some small firms focused on their local market and sectors conversely improved operational efficiency. Abstract As the global entertainment and… 자세히 보기: [Research] The efficiency analysis of media companies: An application of DEA and Malmquist indices
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