Hi, I’m Kim, yonghee PhD, MIS
Research Fellow, OpenRoute Inc.
Adjunct Professor, Graduate School of Media and Communication, Kyung Hee University
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Gen Z spending behaviour analysis: The Importance of Omnichannel Strategies and the Need for Retail Transformation
The recently released “Gen Z Path to Purchase 2024” report from eMarketer provides an in-depth analysis of Gen Z’s spending behaviour and offers important insights for the future of retail. The Gen Z purchase journey… Keep reading →
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